Perfetti van Melle (PVM) has expanded its global travel retail team through two internal promotions across commercial and product development.

Dennis Hermann takes on the role of Area Manager Global Travel Retail while Emma Helleman is named International Product Manager.

Dennis Hermann and Emma Helleman take on new roles as Perfetti Van Melle strengthens its travel retail team

Hermann has been working for PVM in the Belgian domestic market since 2016, following positions in sales and marketing at AB Inbev and Danone.

“Since the beginning of the year I have discovered the wonderful world of global travel retail. I’m looking forward to meeting you all and working together on the recovery of travel retail,” he said.

Helleman took on the new position of International Product Manager earlier this year, following almost four years as a product manager for Scandinavia in PVM’s export department.

As reported, PVM collaborated recently with Dubai Duty Free and Gebr. Heinemann in bold activations at Dubai International and Copenhagen airports.

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