Storck Travel Retail has revealed new travel retail-exclusive merci chocolate packs, which feature four messages to target gifting. They will be available from June.
The 400g merci Finest Selection packs’ messages, designed to offer a personal touch to purchases, include ‘You’re Amazing’, ‘Missed You’, ‘Great to See You’ and ‘With Love’.
“The bold and impactful designs will stand out on shelf, offer increased choice and drive incremental purchase” – Storck Travel Retail Managing Director Andy Mutton
Storck Travel Retail Managing Director Andy Mutton said: “We are delighted to offer these new limited-edition packs to travel retail shoppers as they return to the airport, enabling them to choose a heartfelt message that is tailored to the individual.
“The bold and impactful designs will stand out on shelf, offer increased choice and drive incremental purchase.”
The merci range offers eight flavours including Coffee and Cream, Hazelnut-Almond, Marzipan, Dark Cream, Hazelnut-Almond, Dark Mousse, Milk Chocolate and Praline Cream.
Family-run Storck was founded in 1903 in Werther by August Storck.
Its well-known Werther’s Echte (Werther’s Original), which combine butter and fresh cream, were introduced in 1969. Other Storck brands include Toffifee, nimm2, Riesen, Knoppers, Bendicks, Mamba and Bunte Welt.