INTERNATIONAL. The Moodie Davitt Report.com, ‘The website that never sleeps’, attracted 6,369,840 page views in 2021, smashing all traffic records in the website’s 18-year history.
The result (verified by Google Analytics – all source material is available to advertising partners), generated from 3,315,709 individual sessions, is a +64% year-on-year increase and a +73% rise over pre-pandemic 2019.
The Moodie Davitt Report.com’s page views – the key indicator of web content readership – represent a 72% market share among the three leading international travel retail titles, including Travel Retail Business and DFNI.
“These are hugely encouraging results for ‘the website that never sleeps’ and an extraordinary performance for a B2B media title in a niche sector,” said The Moodie Davitt Report Founder & Chairman Martin Moodie. “They are also testament to the investment in editorial resources and quality content that we have sustained despite the constraints of the pandemic.”
Some things in life are priceless
“From the day we launched our website (18 February 2003) we have always believed that content is king. We have the largest – and we believe best – editorial team and as of 13 January have published 53,949 stories on the site, an unrivalled and powerful chronicling of the travel retail industry in the 21st century. Throughout our history, the website – like all our products – has been complimentary to our readership; no padlocks, passwords or other barriers to entry. Priceless market information in every sense.
“We are by any indicator the leading provider of travel retail news and enter this, our 20th anniversary year, determined to enhance our services to the industry with a range of further innovations and brand extensions.”
The Moodie Davitt Report has 19,601 active subscribers, a +55% year-on-year increase [Note: The Moodie Davitt Report avoids ‘total subscriber’ references, which includes lapsed or cancelled readerships].
Interestingly, 44% of the website’s readership is now generated via mobile platforms, reflecting a key media trend of recent years. The Moodie Davitt Report website is fully optimised for mobile reading, a critical advantage for advertising partners.
Chief Technology Officer Matt Willey commented: “Besides the quality of our content, we continue to place an acute focus on transparent and verifiable analytics in order to deliver advertiser value and strong ROI for our industry partners.
“With so many industry stakeholders choosing to access sector media via mobile platforms, it is critical to ensure that stories and partner advertising visuals render perfectly on mobile platforms and in the face of ad-blockers.”
Publisher Irene Revilla said: “Recognising the vital impact of mobile platforms, we now offer an increasing range of curated mobile-only and mobile-desktop combo advertising opportunities.”
The Moodie Davitt Report has built a powerful presence across its social media platforms – LinkedIn, WeChat, Instagram, The Moodie Blog, Facebook, YouTube and Twitter – with over 43,000 followers, a +65% increase year-on-year. The Moodie Davitt Report is the only international travel retail media title to host a WeChat Official Account, a platform that now has 1,999 followers and complements the strong and growing Chinese readership of our English language platform.
Brand Editor & Digital Marketing Manager Hannah Tan-Gillies said: “Social media is transforming the way that people consume content and while it is often placed on the backburner in B2B publishing, The Moodie Davitt Report’s forward-thinking approach has made it a leader in the social media world both in terms of creativity and content. This dominance is reflected in our ever-growing audience and portfolio, which increased by +65% in 2021 across various platforms, including WeChat.”
Note: To discover how The Moodie Davitt Report’s unrivalled market reach can benefit your company, please contact Irene Revilla (Irene@MoodieDavittReport.com) or Sarah Genest (Sarah@MoodieDavittReport.com)