CHINA. The Moodie Davitt Report is stepping up its Mandarin language coverage of key China-related stories for 2022, anchored by our popular WeChat Official Account, published on Mondays four times a month.
Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also based in Hong Kong. They are supported by two further staff in Mainland China.
The Moodie Davitt Report is the only international travel retail media title to offer a WeChat platform. Moodie Davitt WeChat now has 1,986 followers and complements the already strong and growing Chinese readership of our English language platform. For native content enquiries please contact Publisher Irene Revilla at Irene@MoodieDavittReport.com.
Check out highlights below from this week’s edition.
The lead story highlighted Estée Lauder and China Duty Free Group’s Gifting Wonderland holiday campaign in Hainan. Estée Lauder’s annual holiday campaign returned with a bang with the launch of two simultaneous pop-ups at the CDF Mall and Haikou Mova Mall.
Walking in a gifting wonderland: The Estée Lauder Companies partnered with China Duty Free Group to host flagship brand Estée Lauder’s annual holiday campaign in Hainan. The festive ‘Gifting Wonderland’ ran from 2-30 December and featured a Night Shopping Festival, after-hours experience at the CDF Mall and a performance by Chinese singer Bibi Zhou. The activation was officially inaugurated by Estée Lauder Global Spokesmodel Yang Mi for the fourth consecutive year. Click here for our WeChat story and here for our original English version.
We also featured L’Oréal Travel Retail Asia Pacific’s stylish relaunch of its flagship boutiques for Lancôme, Kiehl’s and YSL Beauté at the China Duty Free Group-run Sanya International Duty Free Shopping Complex. The eco-designed stores take a holistic approach to sustainability from concept to construction and end-of-life recycling. Beauty technology elements include virtual try-on, augmented reality-powered skin diagnosis and seamless brick and mortar to ecommerce integration. Click here for our WeChat story and here for our original English version.
Looking forward to celebrating its first anniversary later this month, Global Premium Duty Free (GDF) Plaza – which opened in Haikou Mova Mall on 31 January 2021 – launched its first WeChat mini-program. GDF members who have visited Hainan in the past 180 days are eligible to shop within the mini-program, which details a flash sale on products with discounts of up to -50%. Click here for our WeChat story and here for our original English version.
Hitting the headlines: Big news as Hainan offshore duty free sales – fresh from a record-breaking 2021 – hit US$94 million during the three-day New Year’s holiday period, a +9.7% rise year-on-year. The results are encouraging given the current COVID-19 outbreak in the Chinese mainland, which has softened domestic travel. Click here for our WeChat story and here for our original English version.
Glenfiddich has launched an elegant digital Brand Hall on the fast-growing CDF Member WeChat mini-program. The single malt whisky’s dedicated platform underscores the strength of the partnership between brand owner William Grant & Sons and China Duty Free Group. The CDF Member WeChat mini-program enables Glenfiddich to engage with a near-20 million membership base. Click here for our WeChat story and here for our original English version.
Swedish beauty tech and wellbeing specialist Foreo and sister anti-aging brand FAQ are welcoming the Year of the Tiger with the launch of holiday gift sets. FAQ has unveiled the FAQ 103 Black Diamond Set, while Foreo introduces the Picture Perfect Luna 3 + Serum Serum Serum Set, the Candy Collection Luna Mini 2 in Lollipop Pink Set and the Beauty Detour with Issa 2 Mini Set. Click here for our WeChat story and here for our original English version.
We spotlight how Cartier and DFS ‘wow’ with a festive shopping experience in Macau. The French luxury house has transformed its boutique at the T Galleria by DFS Macau City of Dreams into a socially-driven omnichannel experience. The ‘Love is All’ experience, which runs until April 2022, was launched to coincide with various gifting holidays including Christmas, Chinese New Year and Valentine’s Day. Click here for our WeChat story and here for our original English version.
Partner with us on WeChat and reach your key Chinese audience in Chinese. Stories related to the China travel retail market are featured each week on The Moodie Davitt Report’s WeChat Official Account. Please scan the QR code to follow us and contact Irene@MoodieDavittReport.com for native opportunities.