CHINA. We are pleased to bring readers a summary of this week’s posts on The Moodie Davitt Report’s WeChat Official Account as the platform continues to grow strongly in China.
The Moodie Davitt Report has stepped up its Mandarin language coverage of key China-related stories for 2022, anchored by our WeChat platform, published four times a month. Readership is climbing steadily with the platform now attracting 2,641 followers, along with encouraging reading and sharing levels.
Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also based in Hong Kong. They are supported by two further staff in Mainland China.
The Moodie Davitt Report is the only international travel retail media title to offer a WeChat platform. The Official Account complements the strong and growing Chinese readership of our English language service. For native content enquiries please contact Publisher Irene Revilla at Irene@MoodieDavittReport.com or Vice-President Sales & Events Sarah Genest at Sarah@MoodieDavittReport.com.
Leading the stories this week is news of a key partnership between KOSÉ Travel Retail and China Duty Free Group (CDFG) in Hainan to highlight the new DECORTÉ Liposome Advanced Serum.
You can see highlights below from this week’s edition. 本周热点资讯一览如下。
In the latest episode of its popular ‘Weekly Shop Visit’, New Hainan brings exclusive video and pictorial coverage of the newly opened VIP Room at Global Premium Duty Free (GDF) Plaza in Haikou, Hainan province. Click here for our WeChat story and here for our original English version.
Foreo 及其姐妹品牌 FAQ 近日与中国时尚旅游博主GoldilocksX 携手制作了一则宣传片，旨在于海南推广两个品牌。
Foreo and sister brand FAQ have partnered with Chinese tourism KOL GoldilocksX in a video to promote both brands in Hainan. GoldilocksX has 182,900 followers on Chinese social media platform Little Red Book (Xiaohongshu). Click here for our WeChat story and here for our original English version.
The Moodie Davitt Report is delighted to announce the launch of 穆迪达维特中国旅游零售报告 – The Moodie Davitt China Travel Retail Report, a digital magazine dedicated to our industry’s hottest market.
The new digital title, to be launched soon, will be published in Mandarin and English four times a year across multiple platforms.
This exciting new digital magazine from the world’s leading travel retail publisher will focus on all aspects of China’s travel-related ecosystem, including:
• Airport retail (domestic and international)
• Airport food & beverage
• Airport advertising
• Land border, downtown and cruiseline retail
• Mixed-use leisure and tourism developments
• Offshore duty free retail and the Hainan Free Trade Port
• Social media
• + All the latest brand and retailer activations
To subscribe, please email Kristyn Branisel at Kristyn@MoodieDavittReport.com
For advertising and sponsorship enquiries please contact Irene@MoodieDavittReport.com or Sarah@MoodieDavittReport.com. For all editorial enquiries please contact Martin Moodie at Martin@MoodieDavittReport.com.